Specialized is consistently in the top 2 selling bike brands in the US - their laser focus is on cutting edge innovation, with novel and ingenious features, down to the smallest detail. Specialized’s Turbo team spans the globe, with Innovation Centers in Switzerland, Taiwan, Colorado and Morgan Hill, California (Headquarters). Before the first Turbo was even produced, Specialized founded the Swiss Turbo Innovations Center. They refer to it as an e-bike brain trust, currently 19 mechanical and software engineers reside there just to create the best e-bike systems possible. Design and technical support all take place from California. Most of the eBikes are then produced under strict quality control standards in Taiwan.
A huge national dealerbase equals industry leading support. Exclusive innovations like the Mission Control bluetooth app allow you to choose your destination (Smart Control), and it will figure out your power level so you don't run out of juice.
They keep breaking new ground with eBike families - the sporty Vado, upright Como, and off road Levo. Specialized is all in with Brose - they have some of the freshest and best integrations of the eBike industry's top rival to Bosch.